Why “Just Add More Links” Is Usually Bad Advice

When a bio page is underperforming, the default reaction is often to add more.

More links.

More categories.

More content.

More "maybe this will help."

It is understandable. If one route is not converting, opening six more can feel like progress.

But in practice, it often creates the opposite.

Choice overload is very real

People do not love making decisions when the options are unclear, too similar, or too plentiful. This is especially true on mobile, where your page is competing with notifications, short attention spans, and the general speed of modern scrolling.

When visitors land on a page with too many equally weighted actions, they have to think harder.

And when people have to think harder, they often do less.

This is not because your audience is lazy. It is because attention is expensive.

What extra links quietly do

Every additional link sends a signal.

Sometimes that signal is useful: "There is more here if you need it."

But often it creates ambiguity:

• Which one should I click first?
• Which one matters most?
• Is this current?
• Why are three of these basically the same thing?

Those tiny moments of uncertainty add up fast.

Better advice: add intention

Instead of adding more links, add more intention to the links you already have.

That might mean:

• rewriting vague labels
• reordering your priorities
• grouping similar actions
• removing old campaign leftovers
• making one CTA truly stand out

None of that feels as dramatic as adding new blocks. But it is often much more effective.

The quiet power of editing

Good marketers know that editing is part of the job.

Not every piece of content belongs on the homepage.

Not every product belongs in the hero section.

And not every link belongs at the top of your bio page.

Sometimes the smartest move is not to publish more, but to choose better.

That principle applies here too.

Where Selfbase comes in

We think the best link in bio pages should make prioritization easier, not harder. Your page should help you spotlight what matters now while still giving the rest of your ecosystem a clean place to live.

That balance matters.

Because a page with fewer, better choices often feels more helpful than a page trying very hard to be everything at once.

And if your current page still has a button for that holiday campaign from four months ago, this is your gentle sign.

Photo source: Unsplash