Stop Sending Followers in Circles: Selfbase Checklist That Actually Converts
Your Selfbase isn’t a parking lot for URLs. It’s a conversion page. Here’s the checklist to make it work harder
Your Selfbase has one job: help a stranger decide what to do next.
Not “show everything you’ve ever made.”
Not “host 37 buttons because you contain multitudes.”
Not “confuse people into leaving.”
So let’s rebuild your link-in-bio like a conversion page — because that’s what it is.
The Selfbase Bio Link Checklist (steal this)
1) One clear primary goal (yes, only one)
Pick one “main thing” for the next 2–4 weeks:
- Book calls
- Sell a product
- Grow newsletter
- Drive to a new video / launch page
- Collect leads
Everything else supports that.
If everything is the main thing, nothing is.
2) Your top CTA should be visible without scrolling
If your main button is below the fold, congratulations: you built a mini scavenger hunt.
Put the top action first. Always.
3) Write buttons like you’re talking to a human
- Bad: “Shop”
- Better: “Shop the new drop”
- Best: “Shop the new drop (ships today)”
Specific beats generic. Every time.
4) Group links into sections (your brain will relax)
People don’t want 12 choices. They want 3 choices, organized.
Try:
- Start here
- Watch
- Buy
- Work with me
- Free stuff
(Yes, this is information architecture. No, you don’t need a degree. You need empathy.)
5) Use a content block that matches the link type
A booking link and a YouTube video shouldn’t look identical.
Use blocks that visually explain what it is:
- Video embed for video
- Product/card for product
- Form for lead capture
- Social icons for social proof
6) Add one trust signal
A bio link without trust is like a restaurant with no menu.
Add one:
- A short testimonial
- Logos of clients/press
- A “Seen in” line
- A mini “About” that sounds like a person, not a tax form
7) Track what matters (not everything)
Clicks are helpful — but clicks per block and conversion intent are the real story.
If your top CTA gets clicks but nobody converts, the problem isn’t the button.
It’s what happens next.
8) Update it like a storefront
Your bio link is not a museum exhibit.
Set a cadence:
- Weekly: swap featured link/content
- Monthly: prune dead links, refresh sections
- Quarterly: redesign/branding pass
Tiny TL;DR (because we respect your time)
- One goal
- One primary CTA above the fold
- Group links into sections
- Use blocks that match intent
- Add trust
- Track + iterate